In Fool Me Thrice: Money Changes Everything, by Dean Conan tells a desirable story of how a person can lose themself when searching for love. The book also speaks on how humans think they have only one thing to offer in a relationship. The main character Charles Fuller, Jr., known as Charles, the Mortician, and Charlie Mo, was born into his family's fortune. Unfortunately on the night of his high school graduation, his parents were killed by a drunk driver who happened to be his foe. After his parents' death, as the only child, Charles was left with a significant amount of money and no guidance. Charles spent money without any purpose or advice. Charles said "I had no one around to remind me that the love of money was nowhere near as important as true love itself. Needless to say, it didn't take long for my life to spiral out of control."

 

Charlie Mo feels he only has money to offer in any relationship with a woman. Charlie Mo is a reckless amateur who has an attraction to holding women. Everything completely changes for him through all of Charlie Mo's life lessons. He loses the family business inheritance by spending foolishly on women. The reckless lifestyle with a penchant for gold-digging women continues until he goes broke and begins working for the city sanitation department under the supervision of Tin-Can Stan.

 

Eventually, a great bond is shared between Tin-Can and Charlie, which leads to a dinner invitation from Stan. Charlie is surprised by Stan's wealth. He has a large luxurious home. Charlie spends more time with Tin-Can and his family. Tin-Can becomes a father figure to Charlie. Unexpectedly, he reconnects with his old friend, Meghan, while simultaneously falling for Tin-Can's daughter Gabby.

 

Meghan is already in a relationship with a relative of  Charlie.  Charlie finds himself torn between Gabby and Meghan. Charlie Mo discovered that money was saved for his 22nd birthday in the amount of 2 million.  His father anticipated him wasting the family inheritance.  As the novel continues, Charlie Mo finds love and learns that money does change everything in life. The real question is will Charlie Mo learn from his past and make better choices, or is he jinxed to repeat his mistakes and be fooled again?